NEW YORK, NEW YORK – SEPTEMBER 24: People shop at the Fifth Avenue Apple Store during the launch of Apple’s new iPhone 13 and iPhone 13 Mini on September 24, 2021 in New York City. The new phones come equipped with a A15 Bionic chip, improved dual-camera system and longer battery life than the iPhone 12. The iPhone 13 Mini starts at $729, and the iPhone 13 starts at $829. (Photo by Spencer Platt/Getty Images)