Yesterday marked the first day of fall, but Starbucks began serving Pumpkin Spice drinks weeks before cooler weather hit.

Beyond coffee cups scrawled with the infamous “PSL” on the side, companies have exploited pumpkin spice because they recognize the attention it gets every year as a significant part of pop-culture.

Upon walking into a supermarket, one can expect to see anything from Pringles to hair conditioner labeled as pumpkin spice flavored. There’s even Pumpkin Spice M&M’s. It’s hard not to notice the utter invasion of pumpkin everything.

But, pumpkin spice has reached its limit. This trend has gone too far.

While some people may revel in this time of PSL’s and big sweaters, each year companies take advantage of the population’s love for pumpkin and continue to push the limit of what they can get away with selling. This year is the tipping point. We believe too much of a product is overwhelming and boring.

Perhaps pumpkin spice’s other less-loved competitor, salted caramel, will eventually take over in its place as a fall staple, but we believe it would be the same situation. Companies pay attention to what people obsess over and exploit it to make as much profit as possible.

The above editorial is the consensus opinion of The Kent Stater.