The Fashion Student Organization plans to change its logo in hopes to spark community engagement within the organization. The current pea green logo with an abbreviation of the organization’s name has been in place since 2019.
Aysha Durrani, the president of the Fashion Student Organization, said she has grown tired of the current logo and wants to rebrand it to represent the members of FSO rather than the organization itself.
The FSO executive board creates a design competition for stickers and merchandise each semester. Once all of the designs have been submitted, the organization’s members vote to decide on a winner.
“It gives the members a chance to feel included and also just to have everyone wear their design,” said Durrani. “This is a way to actually put your mark on Kent State and the Fashion School in general.”
Durrani wants the members of FSO to be a part of the rebranding. She and the rest of the executive board decided to turn the evolution of the logo into a competition. The competition was set to close on Feb. 11 but was extended to give more members a chance to send in a design.
Many believe FSO is an organization only fashion majors can be a part of, but members do not have to be students within the School of Fashion. The organization welcomes all with an interest in fashion.
“We welcome all members,” said Durrani. Emily Shaffer, the newest edition to the organization’s e-board, is a studio art major.
FSO invites fashion lovers to come to meetings to be whoever they want and dress however they want. Durrani said the meetings are an inviting environment where members can let loose and have fun.
“Our meetings and events give our members the opportunity to meet new people and to have fun,” said Tanvi Patel, the organization’s treasurer. “FSO truly brings people together no matter what their major is.”
Before being on the e-board, Durrani was a member of FSO. She fell in love with the community-based feel the organization offers to its members. She wants members to know that they do not have to be on the e-board to make a difference.
“Just because you are not on the board — that should not mean anything,” said Durrani. “Even if you are not on the board, you are just as much of a part of FSO as the rest of the organization.”
The logo design contest gives everyone a chance to do their part in the organization. If members do not want to design, style or model in the upcoming Spring Goodwill Fashion Show, the competition gives them an outlet to express their creativity elsewhere.
After Durrani graduates, she hopes the new logo will live on to represent the community within FSO.
Mallory Hughes is a reporter. Contact her at mhughe47@kent.edu.